THE DICHOTOMY OF LEADERSHIP. Combat, The Most Intense And Dynamic Environment Imaginable, Teaches the Toughest Leadership Lessons, With Absolutely Everything at Stake. Jocko Willink And Leif Babin Learned This Reality First-hand on the Most Violent and Dangerous Battlefield In Iraq. As Leaders Of SEAL Team Three’s Task Unit Bruiser, Their Mission Was One Many Thought Impossible: Help U.S. Forces Secure Ramadi, A Violent, Insurgent-held City Deemed all But Lost. In Gripping, Firsthand Accounts Of Heroism, Tragic Loss, And Hard-won Victories,

They Learned That Leadership―at Every Level―is The Most Important Factor in Whether a Team Succeeds Or Fails. Willink And Babin Returned Home from Deployment and Instituted SEAL Leadership Training To Pass On Their Harsh Lessons Learned In Combat to Help Forge the Next Generation Of SEAL Leaders. After Leaving the SEAL Teams, They Launched A Company, Echelon Front, To Teach Those Same Leadership Principles to Leaders In Businesses, Companies, And Organizations Across the Civilian Sector. Since That Time, They Have Trained Countless Leaders and Worked with Hundreds Of Companies In Virtually Every Industry Across the U.S. And Internationally, Teaching Them How To Develop Their Own High-performance Teams And Most Effectively Lead Those Teams To Dominate Their Battlefields. Since It’s Release In October 2015, Extreme Ownership Has Revolutionized Leadership Development and Set A New Standard For Literature on the Subject. Required Reading For Many Of the Most Successful Organizations,

It Has Become An Integral Part Of The Official Leadership Training Programs for Scores Of Business Teams, Military Units, And First Responders. Detailing The Mindset and Principles That Enable SEAL Units To Accomplish the Most Difficult Combat Missions, Extreme Ownership Demonstrates How To Apply Them To Any Team Or Organization, In Any Leadership Environment. A Compelling Narrative with Powerful Instruction And Direct Application, Extreme Ownership Challenges Leaders Everywhere To Fulfill Their Ultimate Purpose: Lead And Win